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Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
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Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
Vare #: 199366000

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy,

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This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
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Hvad der skiller sig ud

Economic Insights
Utilizes advanced economic modeling to reveal how pricing strategies are formulated, providing transparency on pharmaceutical price hikes.
Consumer Awareness
Informs consumers about the impact of DTC advertising on medicine prices, empowering them to make informed healthcare decisions.
Mathematical Clarity
Bridges the gap between mathematics and advertising strategies, offering a clear understanding of how these elements influence the cost of pharmaceuticals.

Produktdetaljer

Shop Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising online at a best price in Faroe Islands. B00VL7CXVK
Publisher CreateSpace Independent Publishing Platform
Publication date April 2, 2015
Language English
Print length 60 pages
ISBN-10 1508786631
ISBN-13 978-1508786634
Item Weight 3.35 ounces (94.97 grams)
Dimensions 6 x 0.14 x 9 inches (15.2 x 0.4 x 22.9 cm)

Produktbeskrivelse

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising

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  • spørgsmål: What is the main focus of this book?

    svar: The book examines how pharmaceutical companies' marketing spending influences drug pricing.
  • spørgsmål: How does the book present its information?

    svar: The book is printed on one side of the page for easy wraparound reading.
  • spørgsmål: Who should read this book?

    svar: Anyone interested in the economics of healthcare and pharmaceutical pricing should read this book.

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Egenskaber og fordele

  • Explores how pharmaceutical companies drive up medicine prices.
  • Analyzes the impact of marketing spending on consumer costs.
  • Utilizes economic modeling and historical healthcare data.
  • Offers insights into the science of pharmaceutical advertising.
  • Printed for easy one-sided wraparound reading.
  • Essential read for those concerned about drug pricing.

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