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Vare #:
199366000
Direct to Consumer Advertisement (DTC)
Vare #:
199366000
DKK 120
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This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
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Produktdetaljer
- Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
| Publication date | April 2, 2015 |
| Language | English |
| File size | 548 KB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 60 pages |
| Page Flip | Enabled |
| Item Weight | 1 lbs (450 grams) |
PRODUKTBESKRIVELSE
Direct to Consumer Advertisement (DTC)
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Kundespørgsmal & svar
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spørgsmål:
What is the main focus of this book?
svar: The book examines how pharmaceutical companies' marketing spending influences drug pricing. -
spørgsmål:
How does the book present its information?
svar: The book is printed on one side of the page for easy wraparound reading. -
spørgsmål:
Who should read this book?
svar: Anyone interested in the economics of healthcare and pharmaceutical pricing should read this book.
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Dette produkt er ikke færdigbehandlet af Ubuy og kan tage mindst 10 dage at levere. Vi annullerer eventuelt produktet fra ordren og tilbagebetaler købet, hvis der opstår problemer med leveringen af dette produkt.
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Egenskaber og fordele
- Explores how pharmaceutical companies drive up medicine prices.
- Analyzes the impact of marketing spending on consumer costs.
- Utilizes economic modeling and historical healthcare data.
- Offers insights into the science of pharmaceutical advertising.
- Printed for easy one-sided wraparound reading.
- Essential read for those concerned about drug pricing.
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